Columbus Startup, SeeMore Interactive, Bolsters Leadership Team In Preparation for Major Retail Push

(May 01, 2013)

Columbus-based SeeMore Interactive, Inc. has added two experienced startup leaders to its team: Suresh Pillai is the new Chief Technology Officer and Bob Fisher has been elected to the company's Board of Directors.

"SeeMore Interactive helps retailers bridge the digital and physical shopping experiences to better serve customers. As we look to scale our product, having experienced, forward-thinking leadership on our team is critical," explained Neal Applefeld, founder and CEO of SeeMore Interactive. "Suresh and Bob bring valuable experiences to the table, as well as the technical know-how needed to build and grow a startup."

Pillai will draw on 26 years of technology experience as he focuses on expanding SeeMore Interactive's image recognition and augmented reality technology. Prior to joining the retail-focused startup, Pillai worked with Verizon Wireless, Cellular One, Airtouch, and GTE.

A former member of SeeMore Interactive's advisory committee, Fisher is a successful entrepreneur with 35 years of executive experience. For more than two decades, he served as president and CEO of Foresight, the technology company he founded, built and eventually sold to TIBCO Software, Inc.

 "Digital shopping is on the verge of a sea-change brought about by enhanced mobile technologies." says Mr. Fisher. "SeeMore is at the forefront of this revolution and I am delighted to participate as the company redefines the interactive consumer experience."

About SeeMore Interactive, Inc.

SeeMore Interactive helps retailers and organizations engage in powerful ways with consumers by creating a new and exciting level of product interaction. SeeMore integrates image recognition, recommendation engine and location-based technologies with augmented reality to turn everything viewed through a consumer's smartphone or mobile device into a digital, interactive experience. For more information, visit

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